Sunday, April 27, 2008

Does the future of ML.M depend on Internet Marketing?

{Below is an excellent article I wanted to share by an industry leader.
It sheds great light on internet marketing and MLM.
The internet is a powerful tool but it is only a tool! Enjoy the article!}

It seems like everywhere you are looking for training on network
marketing, people are talking about how the traditional ways doesn't
work anymore and the internet is the only way.
You will hear about how they generate leads through youtube.com
and myspace.com etc

But does it really work for network marketers or is it just hype to
get you to buy their training programs? The answer is YES and NO.

Internet marketing works really effectively, but ONLY for a specific
purpose and it's not the silver bullet many make it up to be.
In fact in many cases internet network marketing is hurting the long
term reputation of our great industry.

It seems like nobody has realized it, but network marketing is not
just about making sales and doing signups. What it really is about
is building teams and leading them to take action. It's also about
helping people develop themselves and becoming more. And it's about
creating a community and a sense of family and belonging to a cause
bigger than an individual.

When you can do this people will stick, stay and duplicate. If you
can't do it, people will drop out as soon as the first challenges
come around or they get bored because they don't get results as fast
or as easy as they thought.

If you don't have the skill of relating to people, connecting,
prospecting, presenting and leading, it doesn't really matter how
many people you can sign up over the internet or anywhere else.
They are going to drop out.

I've met someone who personally signed up 500 people and still
didn't have more than 200 active people.
FIVE HUNDRED Personally enrolled !!!!!!!!
That means that there was absolutely NO duplication.

Duplication is ultimately what it's all about in network marketing.
If you don't have duplication your growth will soon slow down and
stop. IF you know how to duplicate, you don't need to sign up a
bunch of people to succeed. I signed up just 8 people that grew to
over 1000. Then I signed up another 10 and my organization grew to
4,500.

I've met a person that built a downline of 30,000 people without
having a computer. So in my experience the most important skills
to master are: connecting, building trust and leading.

IF however you DO have those skills, the internet is an amazing way
to generate leads. In fact as we speak I'm developing and testing
the next generation system for how to generate tons of f.ree and
cheap leads over the internet.

So the answer to the question posed in the title is:
No the future of M.LM does NOT depend on internet marketing.
You will always be able to build a huge business in the real world,
if you have great human skills.

However if do have the necessary human skills, internet marketing
can definitely speed up the process of finding qualified people,
and there is no doubt that it will play a more and more significant
role in the future.

Stay tuned for more tips about how to specifically use social media
sites like facebook.com and other internet marketing strategies to
generate tons of qualified leads.

Until then - happy teambuilding and have a glorious weekend

Patrick M. Powers

PS : Only 17 spots left at my new training program
http://clicks.aweber.com/y/ct/?l=4xq_S&m=1eExx.zqfB9fWD&b=V5oE5NfgsusX4OPCTCe15w
. Hurry over to reserve your spot
before it's gone.

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